During his first year of studying at the University of Hertfordshire, Marcus set his sights on starting a business when he saw an opportunity to draw together the talents of his close friends, Alex and Tom. Both Alex and Tom were studying and showed great promise in design and coding. Once Marcus had proposed the idea of starting this business (and how amazing it would be working as a group of friends and earning money at the same time) they were keen to get started and show off what they were capable of.
In addition to this, Marcus saw further opportunity to up-sell consultancy services he had been providing on a one-to-one basis through the newly incorporated company. With the added talents of Alex and Tom providing a more refined and cleaner aesthetic to internet marketing campaigns.
The newly formed company named Zynth (after many conversations and team meetings), was soon capturing attention of small local companies through word of mouth and digital marketing campaigns created by Marcus.
In the months following, both Alex and Marcus agreed to begin building a portfolio of concepts to exhibit to potential future clients. Soon after this was portrayed on our website, it caught the eye of Stuart Hopwell, UK Credit Manager for Fujifilm who also acted as Vice President for the Institute of Credit Management. He was keen for us to develop branding ideas for a new venture known as 'The Pre Pack Pool'. Stuart, was happy with our concept designs and to this day the Pre Pack Pool logo, letterheads, and website incorporate Zynth's core design values.
Marcus, eager to continue growing Zynth's portfolio and having an interest in cars, turned to Motorsport. Both organically and through existing clients, Marcus began approaching Motorsport organisers, teams, and independent racing drivers. At first, he didn't have much success but caught a break when Zynth's services were mentioned to Jonny Westbrook. Jonny was seeking to increase scope and audience of his and Dave Jarman's recently formed Super Touring Car Series which included legendary touring cars from the 80's and 90's. Soon after, he met with Marcus just outside the UK's legendary Silverstone circuit to explain what was required. Marcus, who now admits it was a daunting task looking back, was more than confident his team could provide the results Jonny wanted. Now, in 2019, although under a different title of 'Dunop Saloon Car Cup' and the HSCC as the series organisers, our website services reach over 100 countries over the world with hundreds of thousands of end users.
This entry into Motorsport was shortly followed by an opportunity to build a website for BRDC rising star, Jake Hill, who at the time was aiming to make a break into the British Touring Car Championship. Marcus had met with Jake's manager and father, Simon Hill at the Silverstone Grand Prix in 2015 where Jake was racing in the Porsche Suprcup series.